Marketing
I combine creative thinking with data-driven strategy to build strong, authentic brand identities. My marketing work explores consumer insights, positioning and campaign development - from brand storytelling and social media strategy to market analysis and activation ideas. Each project reflects my ability to translate audience understanding into meaningful, results-focused communication.
Cork & Chroma: Design Thinking Project
This collaborative project applied the Design Thinking framework to help Cork & Chroma navigate market saturation and boost customer engagement. Through empathy mapping, user insights and prototyping, the team proposed creative solutions such as subscription boxes and brand collaborations to drive recurring revenue and audience loyalty.
Bec + Bridge Inclusive Design Campaign
This project explored the issue of limited size inclusivity in Australian designer fashion. Using design theory and visual communication principles, I developed an omnichannel campaign across Instagram, physical retail and outdoor media promoting body diversity and inclusivity. The designs balanced fashion aesthetics with social messaging, encouraging all women to “find their fit” while highlighting the brand’s potential to embrace ethical and inclusive growth.
The Calile Hotel: Industry Analysis & Digital Story
This report analysed The Calile Hotel’s position in Australia’s luxury tourism sector using the 4Cs of Entertainment Marketing; Content, Conduit, Consumption and Convergence. It identified trends in sustainable luxury and experience-led travel, recommending curated stay packages and a digital concierge ecosystem to elevate guest engagement and brand storytelling.
Wabba Beans Marketing Pitch Deck
This project presented a strategic marketing campaign for Wabba Beans, a premium Australian snack brand. The pitch deck proposed a six-month omnichannel “Launch and Learn” campaign focused on brand awareness through influencer content, experiential activations and high-value partnerships with venues and festivals. It highlighted audience research, consumer personas, creative strategy and a $3.8K budget plan designed to position Wabba as a premium, health-focused brand.
Australian Media Short Report
Explored how digital distribution technologies have transformed Australia’s media landscape - reshaping funding, production and audience engagement. The report critically examines the shift from mass nation-building media to fragmented digital platforms, using television, news and First Nations media as case studies.Explored how digital distribution technologies have transformed Australia’s media landscape - reshaping funding, production and audience engagement. The report critically examines the shift from mass nation-building media to fragmented digital platforms, using television, news and First Nations media as case studies.
Optifast Brand Plan Pitch
This collaborative brand plan proposed strategic solutions to strengthen Optifast’s market position as a medically backed weight-loss program. The presentation focused on brand vision, customer segmentation and innovative marketing recommendations, including a subscription model, product diversification and loyalty initiatives to enhance engagement and brand equity.
