Creative Projects
This section showcases multidisciplinary work that combines creativity, innovation and design thinking. Projects like Aqua Verse and Soft Surveillance explore how technology, sustainability and personal data intersect within art, media and culture. I enjoy transforming abstract ideas into engaging visual and interactive experiences that spark curiosity and reflection.
02
Entertainment Marketing: Eco-Tourism Campaign
This project developed an eco-tourism marketing campaign for Wanderlust Marketing Solutions, focused on promoting sustainable travel experiences in Australia. Using audience analysis and emotional storytelling, the campaign highlighted unique destinations such as Ningaloo Reef through social media, digital content and video storytelling to inspire environmentally conscious tourism.
01
Digital Story: The Calile Hotel
This two-minute digital story summarises my industry analysis of The Calile Hotel, highlighting its approach to experience-led luxury within Australia’s tourism sector. The video explores how storytelling, visual branding and curated experiences contribute to the hotel’s strong market positioning and evolving entertainment marketing strategy.
03
Style Profile: The Fashion Identity of Finn
This project explored how fashion expresses identity through a style profile of Finn, whose aesthetic blends minimalism, androgyny and elevated streetwear. Through observation and analysis, the essay examined how personal values, gender expression and social contexts shape individual style choices within contemporary fashion culture.
04
Soft Surveillance: A Poetic Reflection on Data and Control
A poetic reflection on how personal health data shapes behaviour through algorithmic systems. Using my own digital metrics, I transformed step counts and sleep data into abstract visuals and sound, exploring the tension between mindfulness, control, and self-tracking.
05
Aqua Verse - Interactive Sustainability Installation
Aqua Verse is a solar-powered interactive installation concept that merges art, technology and sustainability to celebrate Brisbane’s maritime heritage, Indigenous storytelling, and Olympic legacy. Designed for Northshore’s Maritime Green, it transforms real-time water data into AI-driven visuals, AR storytelling and immersive soundscapes. The project encourages environmental awareness, cultural connection and family engagement through playful, educational experiences.
